An experienced public relations and communications professional, Mickey Schoonover’s expertise includes strategic communications planning, content writing and strategy, crisis communications and more. Mickey served as director of school-community relations for the Pattonville School District and as coordinator of school-community relations for the Wentzville School District. As a school PR professional, Mickey led award-winning year-round strategic communications programs, contributing to high levels of trust and community engagement. Her efforts contributed to more than $230 million in school improvements through successful bond issues and maintained services for students through crucial levy increases. Prior to her work in the education field, Mickey worked as a reporter in Jackson, Tennessee, and as a reporter and features editor for the Suburban Journals of St. Charles County. She holds a bachelor’s degree in journalism from Louisiana Tech University and is Accredited in Public Relations (APR) through the Public Relations Society of America. 

Mickey served as a mentor, eastern director, secretary, president-elect, and president for the Missouri School Public Relations Association (MOSPRA) and continues to volunteer for the organization today. She served on the APR Committee for the National School Public Relations Association (NSPRA) and on several APR panels through NSPRA for other aspiring APR candidates. She earned two consecutive national Gold Medallion Awards from NSPRA for strategic communications, as well as MoSPRA’s Distinguished Service and Professional of the Year awards. 

Mickey was born on an Air Force base in Texas, but grew up in Louisiana. She and her husband live in the St. Louis area and are the proud parents of a son and daughter. In her free time, she enjoys spending time with her family and friends, reading and writing fantasy and romance novels, capturing travel and nature photographs, and hiking in Missouri’s incredible state and county parks. She aspires to become a published novelist.

Mickey’s Fun Facts
Mickey once donned a parachute and rode in an antique, open cockpit bi-plane while doing aerial acrobatics as part of a features assignment while working as a journalist in Jackson, Tennessee. 

Mickey on Creative Entourage
The Creative Entourage team is a fun, caring group focused on making a difference for the public and private organizations they support. They’re passionate about helping their clients achieve their goals and communicate effectively and compassionately with their communities, customers and audiences. And they support each other, always. I’m happy to be part of this awesome team.