CINDY GIBSON
SENIOR ASSOCIATE, STRATEGIC COMMUNICATIONS
A veteran communications and public relations professional, Cindy Gibson provides clients insightful and knowledgeable expertise in everything from election referendums and crisis communication to journalism, advertising and marketing. Prior to joining the team, Cindy served as the assistant to the superintendent for communications and community services for a St. Louis suburban school district, where her public relations programs, community engagement initiatives and election communication strategies earned national recognition from the National School Public Relations Association, the National School Boards Association and from national political election organizations. Cindy is also a known leader in school emergency and crisis planning, as well as bond and tax referendums. She served as a member of the St. Louis County and Missouri Department of Health’s emergency task force and was a member of a local school district that teamed with both health departments and Missouri Senior Services to better protect the St. Louis area in the event of a bioterrorist attack or large-scale crisis. She has presented nationally on community engagement, communications and elections communication strategies.
Cindy earned a bachelor’s degree in public relations and communications from Arkansas State University in Jonesboro, Arkansas, and a master’s degree in corporate public relations from Lindenwood University in St. Charles, Missouri. She earned her Accreditation in Public Relations (APR), one of the highest certifications in the communications profession, in 2007, and was named Missouri School Public Relations Professional of the Year in 2006.
Growing up in St. Louis with a father who was a long-time educator and superintendent, Cindy grew up with education discussions at the dinner table. Along the way, she developed a love for travel and has visited every continent on one passport. When not working or exploring the world, Cindy enjoys cooking, baking, attending St. Louis Cardinals games and being a strong advocate for wildlife conservation. She has volunteered on several research projects in Africa and is always looking forward to her next visit.
Cindy’s Fun Facts
My thesis was on the impact of a strong PR program prior to, during, and after bond issues and was titled “Public Relations and Politics: A Winning Combination for Public School Bond Issues and Tax Referendums.” I also have an article in the Journal of School Public Relations titled “High Touch in a High Tech World.” It discusses the value of person-to-person contact vs. digital communications in elections.
Cindy on Creative Entourage
Creative Entourage always puts the clients’ needs first. We have a vision to find the best and most efficient strategies and tools to ensure client outcomes are successful. We are a real team that supports each other.